Objective
The direction avoids both over-styled wellness aesthetics and clinical minimalism, aiming instead for something calm and reassuring. Brand character is present without competing with content hierarchy.
← All work04 · Wellness · Pilates · Independent concept
ÉLAN PILATES
A calm, mobile-first wellness interface built around clarity and a small-group studio experience.
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Approach
A soft colour system, editorial typography and generous spacing work together, while class discovery and trial-session actions stay visible on mobile.